Celebrating a double win at 2017 Middle East Car of the Year Awards

Celebrating a double win at 2017 Middle East Car of the Year Awards

Sunday 30 April 2017


Toyota has once again achieved success in the 2017 Middle East Car of the Year (MECOTY) awards, the biggest and most prestigious awards program for the regional automotive sector. The Toyota Prius bagged the ‘Future of Motoring’ special category award, while the Toyota Fortuner was named the ‘Best Midsize SUV’. The winners were chosen by a jury of 15 independent motoring journalists from leading automotive publications throughout the Middle East and North Africa. Helping to mitigate the environmental effects of automobiles has long been a priority for Toyota. Based on the stance that environmentally-friendly vehicles can only truly have a significant positive impact if they are widely used, Toyota has encouraged the mass-market adoption of hybrid vehicles across the globe. Toyota launched Prius ? the world’s first mass-produced hybrid passenger vehicle ? in December 1997. Since then, Toyota hybrid vehicles (HV) have received tremendous support from consumers around the world. What makes the Prius particularly innovative is the presence of two power sources in the form of the sophisticated electric motor and petrol engine. Thanks to the harmonious blend of the twin power sources, the car moves off under full electric power right from the start, using no petrol at all, producing zero emissions and delivering exceptional performance. The owner does not even need to worry about charging the hybrid battery – the smart Prius will take care of it by charging it through the petrol engine or when braking and decelerating. At the same time, Toyota Fortuner, winner of the ‘Best Midsize SUV’ title, has rewritten the rules in its class with its rugged and tough styling, abundant family-friendly features and superb off-road capabilities and the award further underscores the prominent position it enjoys in this segment in the region.” The second-generation Toyota Fortuner, a 7-seater SUV with full-fledged 4WD capability, launched in the Middle East last year, builds on its heritage of being a durable sport utility vehicle (SUV) with impressive off-road capabilities. With the latest Fortuner, Toyota has focused on creating a more distinctive, sleek and powerful design while improving performance and adding a wide variety of intelligent features that increase convenience and safety, and that not only make the drive highly enjoyable and comfortable, but also a more refined way to get out there and explore.

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